The Road to a Better World- Part II

“It’s a big deal. Each milestone is a big step.”- Elton Brand

It was time to roll up our sleeves and dive in. We went through every goal, milestone, and requirements with a fine-tooth comb. Before moving forward I came up with the name for this group to add meaning to the work. I came up with Dream Chasers “We Care”.

We again reviewed our end goal first to stay on track. Our end goal was to create a virtual space/group providing motivation and encouragement quotes and videos members could access to feel uplifted. The space allows for engagement to occur between members for positive feedback and relatability, showing they are not alone. Each of the following goals and requirements/activities played an integral part in obtaining the end goal of creating a virtual space/group providing motivation and encouragement for all adults.

The first goal was to create a Facebook Group dedicated to providing encouragement and inspiration via posts. The requirement of signing up to Facebook to create a private Facebook group ensured this goal was met.

The next goal was start posting encouraging and motivational messages, the minimum one – two posts a week. The requirement of researching the internet for royalty-free encouraging meme’s and quotes played an integral role in meeting this goal.

The next goal was to market the upcoming formation of this Facebook Group to create some buzz so people would want to join. The requirement of reaching out to friends and family and spreading the word via personal social media handles ensured this goal was met.

The next goal was to open the Facebook group up to the public. The requirement of sending out invites using the Facebook Group functionality assisted with this goal.

The next goal was to test the waters and get member feedback a few weeks after rollout, The requirement of inviting 10% of the group to attend a feedback session helped to meet this goal.

The next goal was to implement suggestions from the focus group to enhance the motivation provided. The requirement of posting some motivational videos and nutrition tips into the mix helped meet this goal.

The final goal was to maintain consistency with posting with variety. Signing up with an auto posting carrier helped meet this goal by allowing batched posts to be uploaded and scheduled out for auto- future posting.

Putting the pieces together..

“Coming together is the beginning, Keeping together is progress, Working together is success.” - Henry Ford

We then put this all together in a timeline format to give us a visual and gauge where our progress was in relation to the timeline. It also showed us if any adjustments were needed in tasks or dates. Check it out…

The Timeline….

“A goal without a timeline is just a dream.”- Robert Herjavec

Week

Action Step

Activities

Due Date

Week 1-2

Investigate between doing a Better Me vs a Better Community project.

Reviewed the materials from the Executive Leadership Course to determine the best for me. Deadline 1/10/22

Week 2

Recruit a team from different age groups to assist on the Better Community Project.

Conducted interviews for my accountability team and informed them of my project. Deadline 1/17/22

Week 3

Investigate top 3 stressors for American Adults post COVID.

Research statistics and articles of top drivers for stress and anxiety post COVID.

Deadline 1/25/22

Week 5

Determine platform to use to host this virtual space. Key variables: the virtual space needs to be user friendly, safe and admin controls to monitor respect between engagement.

Sign-up to Facebook to create a private Facebook group.

Deadline2/7/22

Week 6

Research the internet for royalty-free encouraging meme's and quotes

Each accountability team member searched for inspiring messages and videos in different categories (self-love, nutrition and exercise).

Deadline 2/14/22

Week 7

Determine an auto- posting schedule for the 1st 3 months to ensure consistency with posting messages. Sign up to an auto-posting app that will auto share my posts to the FB Group (this will allow me to batch load my inspirational posts for the group and schedule when I want them to post).

Deadline 2/22/22

Week 7

Create a welcome video

Create a welcome video for the FB Group, outlining the purpose of the group.

Deadline 2/23/22

Week 7

Create some excitement for this upcoming Facebook Group via marketing teasers

Each accountability member marketed the upcoming formation of this Facebook Group to friends, family and social media.

2/24/22

Week 8

Open the "We Care" Dream Chasers Facebook Group to receive members

Begin inviting friends and family to the Facebook Group

Deadline 3/3/22

Week 8

Start engagement activities

Start posting encouraging and motivational messages, the minimum one – two posts a week.

Deadline 3/3/22

Week 12

Invite 10% of the group members to a feedback session

Send invites to 10% of the members in the group inviting them to a focus group for feedback.

Deadline 3/28/22

Week 13

Conduct focus group meeting

Hold a focus group with some of the members for feedback.

Deadline 4/4/22

Week 15

Obtain professional counsel on Nutrition posts

Consult with a registered dietician regarding the types of nutrition motivation tips that can be shared (without eluding to giving physician advice.

Deadline 4/18/22

Week 17

Add nutrition tips to group motivation

Implement Nutrition Tips to the Facebook Group (feedback from Focus Group).

Deadline 5/3/22

Week 20

Research motivational videos to post rotations for the group

Research video styles to post to Facebook group- we went with Reels (feedback from Focus Group).

Deadline 5/27/22

Week 21

1st post motivational videos to the group

Implement Video Posts of encouraging tips to add variety and engagement to the virtual space (feedback from the focus group).

Deadline 6/3/22

Week 28

Final focus group - feedback needed

Send invites to 10% of the members in the group inviting them to a final focus group for feedback.

Deadline 7/25/22

Week 30

Conduct the final focus group meeting

Held the final focus group for feedback on the group.

Deadline 8/8/22

Week 30 to present

Control phase- Post encouraging tips and messages and engage with members

Research and save batched encouraging information to post on a weekly basis.

ONGOING

The timeline was a huge focal point of the project. It kept the project aligned and everyone on one accord. As we progressed on this course the project unfolded seamlessly, while holding its intent of positively impacting the community. Now that the heavy lifting was almost complete. It’s time to reflect.

Stay Tuned!